Fashion Meets Black Role Models

Client: Unique Jeans

Company: Freelance


Unique Jeans is an American Jeans company promoting the success of colored individuals in minority communities. The company hired me to create a logo design that connects the younger and older generations but also shows that there is a disconnection. and the company wants to bridge that gap through fashion. I designed the bases of a brand for them with some art direction on how to utilize the direction the company was going in. The idea was to keep it minimal but bold.