While creating logos is the basics of graphic design, I pride myself in not creating logos but creating visual identities in which a logo becomes more than itself. It becomes an actual entity that is constructed based on all aspects that influence it, the product, the target market, the company, the message, and most importantly, the story that binds everything together.

What better way to engage your content than by adding animation? I allow logos, images, messages, and campaigns to be more engaging with the feature of motion. Whatever that message or story, why keep it static? I allow your target audience to stay on your visual story long enough to send the message but not too long to bore them.

I can put social media posts, Billboards, Posters, Flyers, Brochures, email campaigns, or whatever medium is in a campaign that allows you to connect to your target market directly. Don’t just guess how to reach them; make sure you know how to reach them.

What better way to reach your target market than with a clear layout design? Anything from one-pagers to presentations to even e-books and book layouts. There's an abundance of options to tell your message accurately.

Visual & Presentation Designer | March 2024 – May 2024

Oversaw monthly asset creation for proposals, presentations, and events by sourcing images, retouching photos, designing one-pagers, updating templates, and collaborating with Directors, increasing production for the marketing team.

Graphic Designer | June 2023 – Feb 2024

Designed the internal branding direction and marketing assets for cross-functional teams. Created presentation decks for educational content for selected targeted audiences. Designed email and marketing campaigns for events and classes the company hosted. Animated and designed social media posts for Facebook, Instagram stories and reels, and LinkedIn.

Lead Graphic Designer | Aug 2022 – June 2023

Oversaw the company’s marketing team. Initiated a central brand asset library. Designed an updated social media template system, branded proposal templates for non-adobe users, and PowerPoint presentation decks. Delegated and managed two interns to design all internal events and special occasion digital assets while designing the print materials. Updated any website content using WordPress, and increased the website traffic by 10% using Buzzwords for Google’s search engine. Created the companies social media templates using Canva, Figma, and Adobe Illustrator.

Content Creator | June 2022 – Sept 2022

Synthesized visual concepts, created videos using animations and video editing softwares, and created motion graphics for more minor projects while collaborating with the Post-Production and Pre-Production teams. Created animations for Dave and Busters Ding’s campaign, Panera’s social media posts, and Spotify’s Blend and Festival Campaigns. Collaborated with the Mother Advertising Agency with product strategy and design direction for Mother Goods Products.

Apprentice Designer | Sept 2021 – June 2022

Created branding and rebranding projects based on briefs designed. Collaborated with my peers, senior designers, and art directors to spearhead brand strategy projects, then designed the analyzed research into logo concepts and developed them into finalizations to hand off to clients. Designed presentation decks and streamlined them into a storytelling presentation.

Designer | June 2021 – Sept 2021

Established a digital illustrator database that showcased a wide range of illustrators and the corresponding information needed to hire and collaborate with each one. Managed a digital illustrator to create an illustration assets library for the Spotify Designs website, Instagram and Twitter accounts, and internal brand decks that cross-functional teams use. Oversaw the art direction of the illustrations and created in-house templates and social media posts with the illustrations.

Multimedia Designer | Jan 2019 – Aug 2021

Updated a Squarespace website with new content based on photoshoots, livestreams, and other influencers and iconic figures in the LGBTQ+ community that were interviewed. Established a social media strategy built around content creators with similar platforms and designed a social media content calendar. Based on the brand guidelines, created engaging motion graphics and animations for social media posts promoting events, interviews, and special dates within the LGBTQ+ community.

Junior Graphic Designer | June 2018 – Jan 2019

Collaborated in the creation of prototypes for websites using Adobe XD, and built websites with website builder platforms. Investigated brands that were direct and indirect competitors for branding projects. Designed logo concepts for brand identities. Created social media content, and social media content calendars, and designed e-books. Retouched photos for product and model photoshoots.

Graphic Designer | Jan 2016 – June 2018

Built brand identities for YouTube organizations and groups. Edited videos for YouTubers and start-ups with 2,000 to 50,000 subscribers. Designed social media kits (YouTube and Twitter headers, thumbnails, YouTube and Twitter profile pictures, and templates for Twitter posts) for businesses and influencers.