Company: Gold Standard Solutions
Industry: Cannabis Marketing Agency

Dispensaries Supported: Green Genius, RNR, Stashmaster, Flower Power, Terp Bros, Beleaf, Hii NYC
Cannabis Brands Supported: Honey King, To The Moon, Triple M, Rove, Dank
Role: Contract Senior Graphic Designer
Duration: 16 week Contract
Team Structure: CEO, Project Manager, 2 Designers

Types of Work Delivered

  • Email newsletter design systems
  • Digital display advertising
  • Social media campaigns
  • Retail flyers and promotional signage
  • Business cards and branded collateral
  • Product catalogs
  • Event marketing campaigns
  • Brand template systems
  • Campaign branding
  • Print production assets
  • Digital marketing collateral

Multi-Brand Marketing Systems

Designed scalable creative systems that could be adapted across multiple dispensaries while preserving each business's unique visual identity. Built reusable layouts and modular templates that allowed the agency to execute campaigns more efficiently without sacrificing brand consistency.

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Template Development

Created reusable templates that streamlined production across recurring marketing initiatives, making it easier for the agency to launch campaigns quickly while maintaining consistent visual standards across multiple clients.

Brand Differentiation

Worked across several dispensaries and cannabis brands simultaneously, tailoring typography, color systems, layouts, and campaign language to ensure each client maintained a distinct visual identity despite sharing similar promotional calendars and marketing objectives.

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Impact & Results

  • Increased newsletter click-through performance by approximately 5–10% across multiple New York dispensary campaigns.
  • Developed scalable design systems that reduced production time for recurring marketing campaigns.
  • Built reusable templates that improved creative consistency across email, digital, print, and social channels.
  • Established unique visual identities for multiple dispensaries while supporting a centralized agency workflow.
  • Enabled faster campaign production for seasonal promotions, product launches, and retail activations.
  • Produced cohesive multi-channel marketing campaigns spanning newsletters, digital advertising, social media, and print collateral.
  • Supported ongoing customer engagement through consistent promotional communications and branded marketing materials.

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let's work together

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Designed by Jusvisuals

Gold Standard

Gold Standard Solutions is a New York-based cannabis marketing agency that specializes exclusively in licensed dispensaries and cannabis brands. Operating within one of the country's most regulated industries, the agency develops compliant, data-driven marketing campaigns focused on customer retention, loyalty, email marketing, digital advertising, and retail growth. As a contract designer, I partnered with the creative team to develop scalable marketing systems and campaign assets for multiple dispensaries and cannabis brands across New York. My work focused on building reusable design templates, strengthening brand consistency, and producing marketing collateral that could be adapted quickly for ongoing promotions, seasonal campaigns, product launches, and retail events.