Organization: Entrepreneurs Forever
Industry: Non-Profit / Entrepreneurship & Education
Role: In-House Graphic Designer
Focus: Digital Asset Creation, Marketing, Brand Consistency
Worked as the in-house designer responsible for end-to-end digital asset creation and marketing support, owning the visual execution and content systems that promoted programs, events, and organizational growth.
Responsibilities
- Designed reusable templates for social media, presentations, and video content
- Edited informational videos and produced 2D animations and GIFs
- Created digital and print marketing collateral, including packaging, event materials, newsletters, and advertisements
- Designed and executed email marketing campaigns
- Wrote and edited copy for social posts, email campaigns, and print materials
- Developed AI-assisted workflows to generate reusable visual assets and imagery
- Created pitch decks and logos for large-scale events
- Ensured all digital and presentation materials remained on-brand across initiatives
Types of Work Delivered
- Social media content and reusable post templates
- Email marketing campaigns and newsletters
- Video and animation templates for evolving branding
- Presentation decks and pitch materials
- Event branding and promotional assets
- Digital and print marketing collateral
Brand Identity for Events
Developed event-specific brand systems that aligned with the parent company’s identity while still feeling distinct and ownable.
This included:
- Logo marks and lockups
- Color, typography, and visual motifs
- Flexible systems designed to scale across formats
Content + Copy Ownership
Beyond visual design, created original copy for posts, emails, and print materials, adapting tone and messaging based on audience and campaign goals.
Video & Motion for Brand Growth
Developed video and animation templates aligned with new branding, supporting consistent visual storytelling across platforms.
Impact & Results
- Increased social media view counts through consistent, on-brand content output
- Maintained a steady month-to-month flow of marketing content
- Enabled non-designers to produce content using updated template systems
- Supported program growth, contributing to increased member sign-ups
- Helped enable organizational expansion into Connecticut and New York
