Leaderships & Managements Identity

Client: The Department of Transportation

Company: SCB Management Consulting

DOT OST-B Data Team

The OST-B sector provides leadership, advice, and guidance to the Secretary in the development, implementation, and administration of the Department's budget, financial management, and performance management of the Department of Transportation (DOT). The logo must resemble the DOTs but have a unique visual cue for their section. Tasked with keeping the same logo concept but bringing their own unique sector core responsibilities in mind, the logo was meant for internal use within the DOT brand umbrella. It kept a distinct image that set this area of the Department of Transportation apart from other core teams.