Always Get To Your Connection On Time

Client: Denver Air Connection

Company: Pentagram (proposed direction)

The original identity lacked what truly represented the target market and the region itself. The direction is definitely cleaner, using a custom typeface to showcase the mountainous region of Denver and sharp edges for speed since the airline promotes the speed in which it gets its passengers places.

Denver Air Connection

Denver Air Connection is a subsidiary of Key Lime Air providing both charter and scheduled passenger air service. The airline provides safe reliable air service to 16 destinations across a 9-state region stretching from Arizona to Michigan.